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Bring back the lighting effect of Starbucks—Lighting design of home dining room

2019-12-31 15:07:12
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What is the feeling of a restaurant for customers to remember? What's the taste? Service? environment Most of the time, what we remember most about a restaurant is not necessarily the taste of the food, but the feeling that the restaurant environment gives us, which is more lasting than taste.


Lighting Design


The atmosphere created by the lighting in the restaurant also directly affects people's emotions. If you don't pay attention to lighting, the dishes and the whole store will become ordinary, and having good lighting will arouse people's perceptual cognition.


Relationship between lighting and taste

The four tastes of "sweet, sour, bitter, salty" in taste are called "basic tastes". Being able to taste these four tastes is an indispensable physiological function in human survival.


The functions of various flavors are as follows:

Sweet: used to confirm whether it contains sugar as energy.

Acid: used to confirm whether food is rotten.

Bitter: used to confirm whether food is poisonous.

Salty: it is used to confirm whether it contains mineral components to ensure the balance of body fluid.


In previous studies, it has been concluded that:

If the light intensity is too low, the sense of sweetness and bitterness will become dull;

If the color temperature is too low, the sense of distinguishing sweetness will become more dull. This is because since ancient times, people need to ensure food for survival in the daytime, so the taste feels developed in the light with high color temperature and high illuminance.

In contrast to the above, the amount of saliva that helps digest food is secreted more when the color temperature is low.

Combining these research results, we can conclude this principle: "cooking should be done in bright white light, and eating should be done in warm color light.


Light color temperature and mood

When we buy Lamps and lanterns in daily life, we will find that the packaging parameters will be 3000K, 4000K and 6000K. These three data are what we often say: warm white light, natural light and positive white. More commonly, they are warm light, neutral light and cold light.


Warm white light

There are many red ingredients, which can give people a warm, healthy and comfortable feeling. It is mainly used in home decoration, dormitories, hotels, hotels, Western restaurants, cafes and other leisure and entertainment places.


Natural light

The light is soft, giving people a pleasant, comfortable and peaceful feeling. It is mainly used in shopping malls, specialty stores, fast food restaurants, schools, libraries and other places.


Positive white light

It gives people a bright feeling and makes people concentrate. It is used in studios, offices, hospitals, production workshops and other spaces requiring concentrated work.


Through the lighting design, different scenes and atmospheres are created in terms of distance, location, style, positioning, selection of lamps and lanterns, etc., giving us different experiences and feelings in dining.


For example: Starbucks coffee is not cheap, but why do we still like to go? Is it just a selfie? The "warmth" given by Starbucks lighting is where people consume.


Starbucks mostly uses the array lighting method. The lighting arrangement of point light sources is very meticulous. Through lighting design, there is a certain distance between each lamp. The lighting coverage illuminance of each position is accurately calculated, and the shadow area and bright area are alternately used to create a sense of privacy and high prestige.


In addition to the overall lighting environment in the store, the food display of Starbucks is also so warm. The bread and cake in the cabinet look especially delicious in the warm light. Every time I pass by, I can't help but look at them more. This is a marketing method that uses lighting to affect the psychology of customers.


After analyzing the lighting in Starbucks, let's look at the lighting outside the store. Most of the signs outside the store are mainly white 6500k. In addition to its Mermaid logo, which retains the brand's green color, both English and Chinese are white.


We can think that in dark streets or large shopping malls with a color temperature of 4000K, the front signs use eye-catching 6000K ~ 6500k positive white light, which produces strong visual impact and contrast to attract people. This is actually a marketing method.


Can the lighting application in the restaurant also be used in our home restaurant environment? The answer is yes.


Let's take a look at the lighting design of the home restaurant of renis lighting experience hall. The lamps and lanterns in the restaurant are mainly light strips, pendant lights, magnetic absorption track system, Milan series tubular spotlights, and renis intelligent lighting system, which realize the switching of three different dining modes.


One mode is the cooking and cleaning mode with full light, which provides sufficient and even light for us to cook.


The second mode is the dining mode. The light above the table is all bright, and the light just falls on the table, so that the food can become the protagonist, focus on the food, and enjoy the warm moment.


The third mode is the romantic mode. All the lights in the restaurant go out slowly, leaving only a lattice spotlight with an angle of 8 degrees at three ends above the dining table. The light falls between two people, reuniting loved ones with emotional light.


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