The 2021 Raynice marketing center swearing in conference is over!

In order to promote the construction of Raynice's domestic channels, improve the customer service capacity of the marketing center, and strengthen the innovative service content of the market, the 2021 Raynice marketing center swearing in conference with the theme of "striving for a strong layout and being diligent" was solemnly held in the State Council hall on the 10th floor of Zhongshan dengdu Times Hotel on April 3.

At the meeting, Mr. Pan Xianzhong, general manager of Raynice marketing center, first shared the theme of "overview of the development of unlicensed lights in 2021 and current opportunities and challenges", which opened the prelude to the swearing in ceremony. Next, the marketing department, the terminal department, the planning department, the business school, the lighting department, the intelligence department, the training department, the sales department and other departments of the marketing center respectively elaborated on their work plans and work matters in 2021.

（Mr. Pan Xianzhong, general manager of Raynice Marketing Center）

1、 Marketing Department

A good brand cannot be separated from the operation and promotion of the marketing department. First of all, Mr. Wei Daochong, the manager of the marketing department, shared the work plan of the marketing department in 2021 from six major sectors, including "channel promotion planning, new media operation, e-commerce operation, terminal management and product management".

Then, Director Su of the terminal Department continued manager Wei's work deployment from the aspects of "product selection, promotion, terminal store building process standards and data control". Director Ouyang of the planning department showed you Raynice's new brand image and brand story in 2021.

2、 Business School

While the company is developing at a high speed, it is inseparable from the knowledge output of the business school at the back end. Mr. Lu Xin, executive dean of Raynice lighting business school, outlined the work plan of the business school in 2021 from the aspects of "network lighting school and lighting design practical training".

Next, group leader Guan of the lighting department demonstrated the video "lighting design effect" to discuss the upgrading and implementation of the lighting scheme with everyone, while group leader Xiao of the intelligence department deployed the work of the intelligence department from the aspects of "Ray Zig intelligent system planning, training scheme and promotion".

3、 Sales Department

At the meeting, Mr. Xia Zude, director of sales department, announced the annual sales goal and path of Raynice in 2021. Compared with previous years, Raynice will build a benchmark market at the sales end this year, support customers, and empower dealers through sales, marketing and business school. Under the leadership of general manager Xia, the regional heads of the five regions of the sales department and the store managers elaborated on the objectives and work items of their respective regions.

(Mr. Xia Zude, director of Sales Department)

4、 Signing ceremony of military order

The solemn and serious signing ceremony of the military order pushed this meeting to a climax! President pan delivered the indicators of each department to the corresponding responsible persons. The team members of each department were full of high morale and showed their lofty aspirations of forging ahead, striving and fearless!

5、 Marketing strategy sharing

Mr. Sheng binzi, a marketing expert in the field of Pan home furnishings, gave a wonderful share on the development of several mainstream channels in the current terminal market, providing a new idea for Raynice's service marketing and technology marketing strategy.

Under the common witness of all of you, the 2021 Raynice marketing center swearing in conference with the theme of "striving for a strong layout and being diligent" came to an end! In 2021, Raynice will take a new step, embark on a new journey, and lead the whole year to be "full of success"!